Not Soap, Radio (because a bath is so much more than bubbles and foam)
Not Soap, Radio was created by the Cabot sisters and launched 8 years ago in New York. They believe it’s important not to take yourself too seriously and therefore have created fun, engaging and amusing products. The brand is renowned for their sardonic whimsical names coupled with bold visual presentation which creates ‘an instant visual bang!’.
NSR is a luxe, high-end brand found in retailers such as Urban Outfitters, Bloomingdales and Harvey Nicholls. They have expanded into Asia, Australia, Mexico and Panama and over 40 new boutiques, hotels and ecommerce in the U.S. They are an editors’ favourite with a significant celebrity following, including the likes of Jennifer Aniston, Ashton Kutcher and Hugh Jackman.
NSR formulas are botanically-based with specific essential oils, extracts and mood-transforming blends. The products are viewed as memorable mini souvenirs and conversation pieces that last even when the trip is over - with a sense of humour to empower, relax and revive.