The Cabot sisters wanted a small project that they could work on together, something they could do while working on other things. The "little project" got bigger and bigger, they had so many ideas; there were so many dream items they wanted to create. And will. So, here we are. Happily, this is their life now. 

The brand's name comes from an inside joke - they want you to be in on the joke, be part of the story. NSR believes laughing is a sport, and it's important not to take yourself too seriously. They like to think of the products as souvenirs or conversation pieces. They're amusing, approachable, interactive, engaging - you'll be compelled to share ...